How do you market a book?
With 25 years' experience of publishing, Alison has a breadth of knowledge and understanding, and a practical determination to make things work. She is particularly good at undertaking organisational audits; looking at how publishing operations work and recommending ways to make them more effective.
Alison also regularly acts as an external, and independent, voice on selection panels, marketing and commissioning meetings and brain-storming sessions. She has been an active board member of Artists Newsletter (AN) for twelve years.
She also wrote the marketing section of the National Occupational Standards for Book Publishing.