Publicity, Newsletters and Press Releases

One Step Ahead Series

Publicity, Newsletters and Press Releases book cover

ISBN: 019 860384 3

Oxford University Press


A complete and succinct guide to generating successful publicity, whatever your budget. Attractively laid out with cartoons, bullet points and top tips.


“This guide will be of use to anybody who wants to engage with the world of public writing.”

“Written by one of publishing’s best known writers on marketing, this book’s focus is on the so called free publicity, but it also deals with wider issues…a good guide for those new to pr.”
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