Often referred to as ‘the bible of book marketing’ this indispensable volume covers all you need to know about marketing books and journals. Widely translated, this is the set book for all publishing under- and post-graduate courses in universities and colleges.
“I would recommend this book wholeheartedly – not just to the new promotions assistant in the department but to all marketing, publicity and sales staff. Even those at an advanced stage in their career will find many worthy yardsticks against which they can continue to measure themselves.”
“Here’s a wealth of marketing wisdom made specifically relevant to books. Any marketer in publishing or bookselling will wonder how they ever managed without it.”
Simon Littlewood, International Director, Random House