Effective Copywriting by Distance Learning

by Alison Baverstock and Cathy Douglas

Synopsis

This ten unit course will help you acquire the skills you need to write copy for just about any purpose. Although there is a bias towards copywriting in publishing, each unit focuses on a different area so that, by the end of the course, you should be able to turn your hand to almost anything. Throughout, the materials examine the aim of the promotion piece, the audience to be addressed, the market place and the nature of the product itself. You will also learn about design and production issues.

Five modules conclude with a written assignment for submission and the fee includes written feedback from your assigned tutor.

Estimated time to complete the course

55 hours over 5-6 months.

Fee

385

Further information

Further information about this course can accessed at www.train4publishing.co.uk in the 'distance learning' section.