Are Books Different?

Are books different? book cover

ISBN: 0 7494 0900 2

Kogan Page

Synopsis

Examines the book trade with an expert eye and considers whether the old maxim is true – or simply an excuse for failing to market them effectively.

Reviews

“There are certainly too few books that give a good overview of the whole industry. This is an addition that will be very widely welcomed and used.”
Paul Scherer, former Chief Executive, Transworld Publishers